The Purezza Story

Purezza started in Australia as the manifestation of an idea to reimagine the way water was sourced and offered to customers across venues in the hospitality industry.

As good quality water has always been an essential component of a positive dining experience for both consumers and venues, providing water solutions of the highest aesthetic, taste and functional quality was at the core of this vision and ultimately fuelled the birth of the brand.

This vision, coupled with increasing consumer demand, motivated Purezza to pioneer a simple, contemporary, great tasting alternative to single serve bottled water, by delivering premium dispensing solutions that enabled venues to utilise their own locally-sourced water supply to offer to their customers. The latest technologies are used to provide, refreshing, on-demand sparkling or still, cold or ambient water, which is healthier, cleaner, better value and more socially responsible than traditional methods.

Many venues, however, continue to operate by using traditional, single-serve bottled water supply, which is costly, inefficient, harmful to the environment and not in line with consumer trends. As consumers increasingly reject unsustainable single-serve bottled water, the unique concept of healthy, freshly dispensed water is rapidly becoming the preferred alternative and is reshaping consumer behaviour.

Driven to set new precedents and to challenge ourselves to offer innovative experiences for our customers and their clients, we are dedicated to continuous product innovation to produce great tasting, high quality still and sparkling water. This is complemented by our vision to lead the movement to remove single-use bottles from the hospitality supply chain.

The name “Purezza” was inspired by the tradition and values of quality and craftmanship that embody the purity, simplicity and sophistication of Italian design. Drawing influence and inspiration from this Italian heritage, the bespoke design of the taps and the bottles the water is served in, beautifully embraces those elements.

The Purezza concept

Purezza was conceptualised to provide a simple, contemporary, great tasting alternative to table and bottled water, by delivering premium dispensing solutions that enable venues to utilise their own locally-sourced water supply to offer to their customers. Not only does Purezza produce the highest aesthetic, taste and functional quality, the latest technologies are employed to ensure the offering is healthier, cleaner, better value and more socially responsible than traditional methods.

This end-to-end system is offered exclusively to the hospitality industry (HoReCa) and the freshly dispensed water may be served sparkling, still, ambient or chilled in bespoke Purezza serving bottles.

Our Vision

To be the leading, innovative dispensing water solutions provider for the HoReCa industry.

Our Mission

To deliver premium, great tasting still and sparkling water to the HoReCa industry through high quality products and in so doing promoting sustainability and positive customer experiences.

OUR PARENT COMPANY

As leading suppliers of POU units in South Africa under the Top Coolers banner, our expansion into the Premium Water market was a natural progression and our partnership with Purezza was inevitable, enabling us to offer our customers a sustainable and environmentally friendly Premium Water solution.

Top Coolers has a national footprint, highly trained service personnel and state-of-the-art technology unequalled in the country..

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